Amnesty International

As part of the #LetsTalkAboutYes campaign, I had to recruit and lead a team to campaign for social awareness regarding sexual consent. As a result, we changed the Dutch Criminal Law with recognizing ‘sex without consent’ as rape.
I made up and designed a slogan ‘Ja, ik wil je.’ (meaning:' ‘Yes, I want you’) as part of the campaign. This slogan was consequently used as campaign material by Amnesty International and spread on condoms, stickers and social media.

I was interviewed by Amnesty International about my share in the campaign. I recently shared my thoughts during a live-event of Amnesty International on modern-day masculinity and how men could be mobilized to stop sexual violence.

Next
Next

Politics PR & Communication